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"I Built This For Black Women. The Tariffs Might Take It All Away."

How one Black woman's 7-year battle with incontinence became a mission to help her community — and why new trade policies are threatening to shut it all down

Written by Sarah M. | Updated March 2026

Estimated 5–7 Minute Read
Title

Eva tried everything.

 

The 44-year-old Black woman from Atlanta had been dealing with bladder leaks for seven years.

She'd tried pads, liners, pull-ups, and four different "leakproof" underwear brands with five-star reviews.

 

Nothing worked.

 

"I'd put a pad on in the morning and spend the rest of the day paranoid. Is it showing? Can people smell me? What if I laugh too hard at church?" — Eva

 

But Eva's problem wasn't a lack of trying.

 

And neither is yours.

The Truth They Don't Tell Black Women

What if I told you that Black women are 50% more likely to experience stress incontinence than white women?

 

Not because of hygiene. Not because we're doing something wrong.

 

Because our bodies are different.

 

Our pelvic floor muscles are affected by stress, childbirth, and hormones differently. The medical research proves it. But nobody talks about it.

 

And the billion-dollar pad industry? They aren't designing products with our bodies in mind.

 

Here's what they don't want you to know:

 

Almost every "leakproof" product on the market was designed for menstrual periods.

Not for bladder leaks.

 

And that's a catastrophically different problem.

The Volume Problem Nobody Explains

A typical period releases about one tablespoon of fluid over several hours.

 

Your body gives warning signs. You can prepare.

A bladder leak? Four tablespoons or more. In a fraction of a second. No warning.

 

That's four times the volume in a split second.

Now think about what you've been wearing to handle that.

 

Most pads absorb about 30ml before they fail.

Most "leakproof" underwear? Same. One tampon's worth. That's it.

 

So every time you sneezed, laughed, coughed, or stood up from the church pew and felt that familiar warmth?

 

It wasn't your fault.

 

The product was simply overwhelmed.

 

You were using the wrong tool for the job entirely.

The Pad Trap

Pads were supposed to be temporary.

 

A quick fix while you "figured things out."

 

Maybe you talked to your doctor. Maybe you did some Kegels. Maybe you hoped it would just… go away.

 

But it didn't go away. And "temporary" turned into years.

 

Here's what years of pads actually look like:

 

✅ Three to four pad changes a day

 

✅ The rustling sound when you shift in your seat

 

✅ That paranoid glance behind you every time you stand up

 

✅ The smell that creeps in by afternoon no matter how recently you changed

 

✅ The emergency pharmacy run at 10 PM because you forgot to restock

 

✅ The spare underwear in your purse

 

✅ The outfit you wanted to wear but didn't because it was too risky

 

And the math? The math is devastating.

Three to four pads a day adds up to $1,200–$1,500 a year. Every year. On top of wipes, ruined underwear, special detergent, and the pants you quietly threw away because the stain wouldn't come out.

That's not a solution.

 

That's a subscription to a problem that profits from never solving it.

 

The pad industry makes $8 billion a year.

 

They have no incentive to give you something that works once and lasts forever.

 

They need you to keep buying. Every week. Every month. For the rest of your life

Why Most "Leakproof" Underwear Keeps Letting You Down

At some point, you probably thought: forget pads. I'll try leakproof underwear instead.

 

Smart idea. Wrong execution.

 

Because most "leakproof" brands are doing something sneaky:

 

They're selling you period underwear with incontinence marketing.

 

Same product. Different label.

And it shows the moment a real leak happens.

The Layer Problem

Here’s what cheap leakproof underwear actually looks like inside: 

Two thin fabric layers. Sometimes three. One absorbs a little. One tries to block moisture. That’s it. 

 

There’s no dedicated barrier layer on the outside. 

 

So once those thin layers get saturated, which doesn’t take much, liquid goes straight through to your clothes. 

 

It wasn’t bad luck. It's just bad engineering.

The Odour Problem Nobody Mentions

This is the part women whisper about but never say out loud.

 

Most pads and cheap leakproof underwear have zero odor control.

 

So by mid-afternoon, you're not just worried about leaking.

 

You're worried about whether anyone around you can tell.

 

At the grocery store. In the car with your family. 

 

Sitting next to someone at church.

 

That anxiety is exhausting.

 

And it's not something you should have to live with.

The Part Nobody Talks About

Bladder leaks don't just affect the moment of the leak.

 

They take over everything around it.

 

The planning. The worrying. The quiet decisions you make that nobody else sees.

 

You laugh a little more carefully. You exercise a little less often. You carry that "just-in-case" bag everywhere like it's part of your body.

 

And somewhere along the way, without anyone noticing, your world got a little bit smaller.

 

Not because you're sick.

 

Not because you're old.

 

But because nobody ever gave you a solution that actually worked for what your body needed.

One in three Black women over 40 experience bladder leaks. That's millions of us quietly rearranging our lives around a problem nobody talks about.

Eva was one of them. For seven years.

 

Then she decided to stop waiting for someone else to fix it.

The Discovery That Changed Everything

Eva didn't set out to start a company.

 

She set out to stop leaking through her pants.

 

After seven years of pads, liners, pull-ups, and four failed "leakproof" brands, she sat down at her sewing table in Atlanta with one question:

 

"What would underwear actually need to do to handle REAL bladder leaks, not periods, not 'light moisture,' but real leaks? The kind that happen when you sneeze, laugh, or stand up and your body just… goes?"

 

The answer wasn't better fabric.

 

It wasn't thicker padding.

 

It wasn't some miracle material.

 

It was architecture.

 

Specifically: four well-designed layers. Not two. Not three. But four.

 

Each one with a single, specific job.

The 4-Layer System That Actually Works

Layer 1 — Instant Wick:

The moment a leak happens, this layer pulls moisture away from your skin.

You don't feel wet. Not for a second.

 

Layer 2 — Deep Absorb:

This is where volume matters. While cheap brands absorb about 30ml, this layer holds up to 100 milliliters of liquid.

 

That's three to four full-sized pads worth, captured in one thin layer.

 

Layer 3 — Lock & Neutralize:

 

Everything gets trapped deep so it can't migrate back toward your skin.

 

This is also where odor gets neutralized — not masked, but actually neutralized at the molecular level.

 

Layer 4 — The Barrier Seal:

 

This is the layer cheap brands always skip because it's the most expensive to manufacture.

 

A complete waterproof barrier on the outside. Even if the inner layers are near capacity, absolutely nothing reaches your clothes.

 

"That fourth layer is the entire reason this works. Without it, you're wearing a sponge. With it, you're wearing ACTUAL protection. It's the difference between underwear that absorbs and underwear that's leakproof." — Eva

 

Eva called it BambouCore™ Technology.

It took four prototypes to get it right.

 

The first one worked but felt bulky. The second was thin enough but didn't hold enough. The third leaked from the sides.

 

The fourth? The fourth actually worked.

 

She told a few women at church about it. Then they told their friends. Their friends told more friends.

 

And now, thousands of women later, the mission hasn't changed.

But Here's What Actually Surprised Women Most

When women first hear about Eva's Undies, they don't ask "does it work?"

 

They ask: "What does it feel like?"

 

And that tells you everything.

 

Because women who've been burned by pads and cheap underwear aren't worried about specs.

 

They're worried about whether they'll feel like they're wearing a diaper.

 

So let me get the facts straight:

 

✅ They feel like regular underwear.

No bulk. No crinkle. No sound when you walk. No visible padding through your pants. Premium bamboo fiber for a comfortable, soft-stretch fit.

 

✅ They don't smell at all.

The odor-lock layer neutralizes smell at the source. This is the thing that surprises women most — they'd gotten so used to that pad smell by afternoon that they forgot it didn't have to be that way.

 

✅ The outside stays completely dry.

Even after a full leak. Even after a long day. Women tell me this is the moment they knew it was different. They'd touch the outside of the underwear and it would still be dry. Like nothing had happened.

 

✅ They last for years.

Machine washable. Cold cycle, regular detergent, hang to dry. One pair lasts for years of regular use.

Real Women. Real Moments.

"I wore them to Sunday service and actually laughed at the sermon without checking myself. First time in three years I didn't panic in church."

— Kathy O., Detroit

 

"I haven't worn a pad in eight months. After twenty-plus years. I still can't quite believe it when I say that out loud."

— Margaret R., Houston

 

"The first time I stood up from my daughter's light-colored couch and didn't look behind me, I almost cried. I didn't even realize I'd stopped checking until she pointed it out."

— Denise W., Chicago

 

"I wore them overnight for the first time and woke up dry. Completely dry. I'd been putting towels on my bed for two years. Two years. And it's just… underwear."

— Linda T., Memphis

Do Any of These Sound Familiar?

You carry a "just-in-case" bag with extra pads, underwear, and wipes

You've thrown away underwear because the stain wouldn't come out

You know that specific kind of tired that comes from monitoring your own body all day long

You wear dark pants more often than you used to

You check behind you when you stand up from a chair. Every time.

You've mapped out all the bathrooms in your most visited places

You've turned down invitations because you weren't sure about the bathroom situation

If even two of those sound familiar, you're not alone.

 

You're one of millions.

 

And you've probably been using a product that was never designed for what your body actually needed.

 

There's a better way. And it doesn't involve another box of pads.

Why I Built This

I didn't start Eva's Undies to make money.

 

I started it because I was tired of suffering in silence.

 

Tired of feeling like my body was betraying me.

 

Tired of spending hundreds every year on products that didn't work.

 

Tired of watching women in my community go through the same thing with no real solution.

 

The research shows Black women are 50% more likely to experience stress incontinence.

 

But nobody's designing products for us. Nobody's even talking about it.

 

I built Eva's Undies because we deserve products designed for our bodies.

 

We deserve to laugh without fear.

 

We deserve to live without planning every moment around a bathroom.

 

We deserve our dignity back.

 

And for seven years, I've been working to give that to as many women as possible.

 

But now, I need to be honest with you about something.

The Tariffs Might End This

I'm not going to sugarcoat this.

 

The new tariffs that just hit have doubled my manufacturing costs overnight.

 

I'm a small business. Not a corporation. Not some massive company that can absorb this kind of impact.

 

I make Eva's Undies to help women. To solve a real problem that nobody else was addressing.

 

Every pair is manufactured with organic bamboo fiber. PFAS-free. OEKO-TEX certified. No cheap synthetic materials that cause rashes and UTIs.

 

Quality costs money.

 

And now, with the tariffs, it costs twice as much.

I'm liquidating everything I have left at 70% off — not because I want to, but because I'm desperately hoping the sales will be enough to keep the business alive.

 

Stock is almost gone.

 

If you see "Add to Cart" when you click the link below, there might be a few pairs left in your size.

 

I don't know if I'll be able to restock after this.

 

The tariffs have made it nearly impossible for small businesses like mine to survive.

 

But here's what I do know:

 

These underwear have changed thousands of women's lives.

 

The fear of leaking? Gone.

 

The smell? Gone.

 

The constant pad changes? Gone.

 

Women are wearing white pants again. Laughing without panic. Living their lives instead of planning around bathrooms.

 

And I'm not giving up without a fight

The Choice Is Yours

Right now, you have two paths:

 

Path 1:

Keep doing what you're doing. Keep buying pads. Keep changing three or four times a day. Keep that spare bag in your purse. Keep checking behind you. Keep spending $1,200–$1,500 a year on products that were never designed for what your body needs.

 

Path 2:

Try the thing that thousands of women have already switched to. The thing built specifically for bladder leaks. With four layers instead of two. With a barrier that actually seals. With organic bamboo fiber that won't give you rashes.

 

I spent seven years on Path 1.

That's why I built Eva's Undies — so you wouldn't have to.

What You Get With Your Order Today

Right now, Eva's Undies are available with 70% OFF CLEARANCE (tariff crisis pricing):

 

✅ Eva's Signature Leakproof Underwear — Organic bamboo, 4-layer BambouCore™ system

 

✅ Free Premium Washing Bag — ensures your underwear lasts for years

 

✅ Free USA Shipping — fast, discreet delivery to your door

 

✅ Perfect-Fit Guarantee — wrong size? Free replacement, no return needed

⚠️ Stock is limited and this might be the last batch I can afford to manufacture. If the button below still works, your size might still be available.

CLAIM YOUR PAIR BEFORE THEY'RE GONE

One Last Thing

I started this letter talking about suffering in silence.

 

About spending years thinking our bodies were broken.

 

About products that were never designed for us in the first place.

 

Black women deserve better.

 

We deserve products made with our bodies in mind.

We deserve to live without fear, without shame, without planning every moment around a leak.

 

Over 5,000 women have already made the switch.

 

Most of them were skeptical. Most of them had tried other things that didn't work.

 

Most of them had given up on finding something that actually felt like real underwear and actually stopped leaks.

 

The only difference between them and you right now is that they made a decision.

 

Your life can be completely different starting next week.

 

But I need you to act now.

 

Because with these tariffs, I genuinely don't know if I'll be able to keep doing this.

TRY EVA'S UNDIES WHILE THEY LAST

P.S. If You're Still On The Fence...

 

Remember this:

The Perfect-Fit Guarantee means if the size isn't right, I send you a new one free. No return. No hassle.

 

And the 70% off clearance prices won't last — once this stock is gone, it might be gone for good.

 

The tariffs are real. The struggle is real.

 

But so is the solution.

 

Check if your size is still available.

 

— Eva Johnson
Founder, Eva's Undies
Atlanta, GA