I Tried Everything

Pads, pull-ups, panty liners, "leak-proof" underwear from four different brands with five-star reviews.

Nothing worked.

Not because I wasn't trying hard enough.

Not because my body was broken.

Because the products were never designed for Black women in the first place.

The medical research proves our pelvic floor muscles are affected by stress, childbirth, and hormones differently. But the billion-dollar incontinence industry? They don't design for us. They don't even talk to us.

Every "solution" I found was built for period flow (one tablespoon over hours), not bladder leaks (four tablespoons in a fraction of a second).

Every product failed me because I was using something designed for someone else's body.

And I was tired of it.

The Journey

That's when I decided to stop waiting for someone else to fix it.

I sat down at my sewing table in Atlanta with one question:

"What would underwear actually need to do to handle REAL incontinence for a Black woman's body?"

With my background in sewing and fashion, I spent months designing, testing, and perfecting what would eventually become Eva's Undies.

But here's what made mine different:

Four layers of protection. Not two. Not three. Four.

Because our bodies need more capacity. More security. More than what they were giving us.

I used breathable, soft organic bamboo fiber with the right elasticity. Seamless, discreet, comfortable — everything I wished existed but couldn't find anywhere.

I built what the industry refused to build for us.

From My Sewing Table to Thousands of Women

I made the first pair for myself.

Then my friends asked for some. Then their friends. Then women at church started asking where they could get a pair.

Before I knew it, I was making them by the dozens.

That's when I realized: this was never just about me.

Black women everywhere needed a solution that actually worked for our bodies. A solution designed WITH us in mind, not as an afterthought.

A solution that respected our dignity, our needs, and our reality.

We deserve products built for us. By us.

Why This Matters

For too long, Black women have been invisible in healthcare.

Our pain is dismissed. Our concerns are ignored. Our bodies are treated as "different" when it's convenient for research, but invisible when it's time to design solutions.

Incontinence is one more area where we've been left behind.

The mainstream brands don't talk to us. Don't design for us. Don't even acknowledge that our bodies have different needs.

So I built Eva's Undies to change that.

This is a Black-owned business, built by a Black woman, for Black women.

Not because I wanted to exclude anyone, but because someone had to finally include us.

We've been waiting long enough.

The Mission

Eva's Undies isn't just about selling underwear.

It's about giving Black women what we deserve:

✅ Products designed for our bodies
✅ Solutions that actually work
✅ Dignity without compromise
✅ A voice in an industry that ignores us

It's about saying: We see you. We hear you. We built this FOR you.

Because you deserve to laugh without fear.

You deserve to live without planning every moment around a bathroom.

You deserve to feel confident, comfortable, and free in your own body.

You deserve better than what they've been giving us.

And I'm here to make sure you get it.

The Fight Continues

For seven years, I've been building this business to serve our community.

Not to get rich. Not to compete with the big corporations.

To help Black women get their lives back.

But the new tariffs have doubled my costs overnight, and as a small Black-owned business, I'm fighting to survive.

I'm liquidating stock at 70% off, desperately hoping sales will be enough to keep going.

Because I refuse to abandon my sisters without a fight.

This business exists because nobody else was listening to us.

And as long as I can keep the doors open, I'll keep fighting to make sure Black women's voices are heard.

Thank you for being here.

Thank you for supporting this mission.

Together, we're changing what's possible for Black women living with incontinence.

— Eva Johnson
Founder, Eva's Undies
Atlanta, GA